<!--StartFragment-->

Customer demand for products and services have shifted, so for businesses to thrive it is crucial to take action to evolve products and services so that they remain relevant in the changing environment.
<!--EndFragment-->

This is a 6 week course to start in February 2021, with additional start dates in April, June and October. We will cover: 

Week 1: 

• Reviewing your existing product / service portfolio
• Existing external factors affecting growth
• Defining your new business idea

Week 2: 

• Growth Strategies

Week 3:

• Idea generation
• Idea prioritisation and decision making
• Prioritisation and Decision Making Tools

Week 4: 

• Market Sizing
• Segmentation
• Capability Analysis
• Market Research Process

Week 5: 

• Creating your marketing plan
• Testing your marketing and communications strategies

Week 6: 

• Creating your tactical implementation plan
• Implementation considerations
• Strategic partnerships
• Resourcing the plan
• Measurement and Control

Option to book 121 coaching and support sessions for an additional cost, POA. 

Who should attend? 

CEOs, MDs, Business Planners, Marketing Managers, Product Managers